Modern customers become more and more demanding. Together with high quality of products or services they expect excellent and smooth customer experience. However, without proper tools which help provide fast and efficient customer support, such excellence cannot be achieved. Together with effective marketing strategy, businesses need constantly WOW their customers and ensure they receive memorable customer experience. Why customer service matters Your customer service team is the face of your business. Happy and satisfied customers are more understanding when you increase prices or something goes wrong from your side. They receive positive experience and this way you can extract more value from them. Loyal customers help you acquire new customers even better than any marketing campaign. And that’s free of charge! The following reasons will explain why providing excellent customer service is really important today:  Prevents business failure: smooth customer experience without frustration Helps retain more customers: retaining customers is cheaper than acquiring new ones Low employees turnover: employees are happy when customers are happy Increases profits: customers pay more to companies with excellent customer service Attracts more customers: loyal customers share their positive review and this way encourage new customers to start using your products or services Importance of … Continue reading 10 Ways Live Chat Can Help you Grow your Business [Infographic]