How to use real-time translation to chat with customers

For many companies, the ability to communicate with customers in different languages is required to process orders, assist customers with issues, or conduct sales. It is a known fact that multilingual support staff requires additional costs, and not all businesses can afford this. However, while chatting with customers, it is possible to use real-time translation, which will help translate messages automatically and show customers your responses in their language.

Though real-time translation may not be accurate, it has more advantages than disadvantages:

Instant communication with customers all over the globe.
Cost efficiency. You do not need to hire a multilingual team to assist your customers.
Continuous improvement. The technology does not stay in one place, the database is regularly updated, and the quality of translation improves.

How real-time translation works in chat

Provide Support live chat offers real-time translation, which can be seamlessly integrated into your workflow. All you need to do is select the languages you understand and the language into which messages should be translated. The rest our agent app will do automatically.

The visitor’s language is detected by the first message, and to avoid misunderstandings, your visitors get an automated notification that the agent is using the automated translation tool. If the agent does not speak the visitor’s language, the automated translation tool will detect this from the first message and will start translating all messages into the agent’s language.

How real-time translation can benefit your business

When you start using the automated real-time translation, you will notice its benefits:

Your company expands its global reach. You can engage with customers, partners, and suppliers globally without waiting for human translation or localization services.
Cost efficiency. There is no need to hire a multilingual team. It’s a scalable solution, especially for small to mid-sized businesses that want to go global on a budget
Better customer experience. You can win the trust of your customers by assisting them in their language.
Advantage over competitors. Stay out of the competition by offering multilingual customer service.

Using real-time translation shows that your business values inclusion, innovation, and accessibility. As a result, this can give you a significant advantage over the competition and improve your reputation with customers.

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Olga

Head of Customer Service Advocates and Social Media Coordinator at Provide Support, LLC

Olga is a Head of Customer Service Advocates and Social Media Coordinator at Provide Support, LLC. She is a writer and blogger on customer service innovation, customer service excellence and customer support technology.