Operator picture not only adds some personal human touch to your Live Chat support but also makes your customers feel more comfortable when talking to your customer support representatives. Showing your customers, especially those in a sensitive complaint-oriented situation, a face behind your company’s side of the conversation allows those customers to trust you and your support agents. However, this practice has not only advantages but also disadvantages. In this article we will unveil both sides of this practice and provide recommendations and pieces of advice for utilizing this Live Chat feature.
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