Many online companies add live chat support to their websites as a means to offer quick and efficient customer service and increase customer engagement. Not many though recognize the value of live chat in creating customer trust. Perhaps only few website owners question themselves, how adding live chat support can help them build greater trust with clients. At the same time, most of us are aware of the damaging effect that this tool can cause to company’s reputation and customers’ trust when it is being left unattended or mismanaged. Most of us at least once faced a situation when we were hopelessly trying to contact live chat support of a certain company and we either were made to wait for too long, or our call was ignored, or advertised 24/7 support stayed offline for days and weeks. This experience of course did not fail to shake our trust in the company’s credibility and responsibility before their customers.
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