No matter how great and useful your products or services are, poorly designed and boring website that does not engage your visitors will simply fail to attract and maintain their attention and convert them into customers. Unless you’re completely sure your website is close to perfect, consider these 10 simple ways to spice it up and make it more appealing and engaging for your visitors and customers. 1. Responsive Web Design Even though responsive design is not a new concept, many businesses still lag behind in implementing it. Does your website look equally good no matter whether your visitors are looking at it on a desktop, tablet or phone? To make your website more engaging and provide a positive experience make sure it adjusts gracefully to perfectly fit any screen size of the device it’s being viewed on.
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Want Happy Customers? Start by Making Your Employees Happier!
A truly great customer service and customer experience can only be provided by the employees who feel happy and engaged at work. When your employees are happier, so are your customers. And when your customers are happy, they become more loyal to your brand, spend more money with you while your business makes more profits. But the fact is that only 13% of employees worldwide are actually engaged at work, according to the Gallup’s study on the State of the Global Workplace. In other words, about one in eight workers are psychologically committed to their jobs and likely to be making positive contributions to their organizations. 63% are ‘not engaged’ and 24% are ‘actively disengaged’ indicating that they are unhappy and unproductive at work. So how do you make them happier and more engaged? Besides improved compensation packages, there might be other ways to encourage long-lasting employee satisfaction. Here’s 5 basic steps to increase engagement in the workplace and make your employees happier.
Continue readingWhy Do Businesses Still Provide Terrible Customer Service?
As most business owners already know, it’s all too easy to lose valuable customers in today’s competitive, accelerated, consumer-powered marketplace. And providing terrible customer service is one of the fastest ways to make it happen. So why do we still see so many examples of companies offering awful customer service? There might be 6 major reasons for that: Failing to realize the cost of bad customer service Some businesses simply fail to realize and acknowledge the importance of customer service and, particularly, the financial impact of poor customer service on their organizations. Here’s some curious statistics to get you rethinking your customer service strategy:
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