Live chat has been adopted by many ecommerce websites over the recent years. Not without a reason. According to a study by Forrester, 44% of online shoppers consider live chat one of the most important features a website could offer. What effects has live chat produced for ecommerce? Are there any real benefits, or is it just another popular trend? We contacted the owners of 3 ecommerce stores and asked them how adding live chat as a contact option in their online shop has changed their business. Here is what they had to say on this.
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