Have you ever heard of Engagement Marketing? It is built on a simple yet powerful idea of putting focus on connecting with your customers online and encouraging clients to tell your story for you. Business owners have always relied on word-of-mouth referrals to grow their businesses. And nowadays, the new era of social technologies provides seemingly endless opportunity to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. That’s what Engagement Marketing is all about. Thanks to social media — and its nimble partner, mobile technology — your customers easily become part of your Marketing Team and help you drive repeat business and win new customers.
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