Today, when customer service is becoming a major differentiator for businesses, it is probably not a blasphemy to call it a new religion – religion for business. If we take on this term, the next step is to adopt some kind of a scripture, a code to live by. Few weeks after Christmas, I was sitting in my chair and thinking that it would be good to remind myself what is really important. Serving customers is the main job for every business and every department within a business. Everybody understands that now. But what makes up for a good and efficient customer service? What is there that all of us should keep in mind and focus on, what are the guidelines? Like this, I have come up with a list of things, which based on experience, seem to be contributing the most to creating a great experience for clients and a meaningful relationship between a business and its customer.
Continue reading
