Almost all businesses strive to offer superior customers service. However, not all of them succeed in this. There are certain factors that negatively affect customer service quality and do not allow companies to reward their customers with exceptional customer service. Before I start talking about these factors I’d like to ask, do you know what customer service means? Let’s see what customer service experts say about customer service. Shep Hyken: “Customer service is the experience we deliver to our customer. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us.” Steve Curtin: “Customer service is a voluntary act that demonstrates a genuine desire to satisfy, if not delight, a customer.” Kate Nasser: “Customer service represents the heart of a brand in the hearts of its customers.” And now answer yourself. What does customer service mean to you and your business? The quality of the service you deliver and your objective will depend on your answer…..
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