Put simply, high trust is a dividend; low trust is a tax. In fact, in our increasingly low-trust world, trust has literally become the new currency of our global economy. — Stephen M.R.Covey Digital innovation has transformed today’s business world: it has changed business environment and performance, as well as the whole landscape of customer choice. Today’s customers are more demanding, knowledgeable and selective, and the ways how they connect with brands nowadays largely define the key dimensions that shape up business relationships of the new digital era.
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