In the over-saturated market of similar products and services, customer service is receiving more and more importance in the customers’ eyes. According to a recent study, in 2013 customer service became the number one factor that made consumers choose another service provider. 60% of customers cited it as their primary reason for switching. Product price came only second. If consumers are giving so much value to customer service, it’s time to take a look how you could do it better to earn customer loyalty.
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