These days, the phrases “go above and beyond for the best customer service experience”, “the customer is always right” and “the customer is king” have become one of the most cliched and repeated in marketing. Business owners, marketing directors and managers across-the-board keep on being focused on delivering over-the-top customer service experience. And yet, poor customer service still exists and unfortunately seems all too common. Are we perhaps overlooking some fundamentals in the pursuit of excellence?
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