Customer engagement is the future of e-commerce. – Brennan Loh, head of business development of Shopify Now that global consumers are able to purchase nearly anything they wish on whatever device they want and wherever they happen to be, the eCommerce customer experience has dramatically changed. And while competition has grown and will continue to grow (according to Big Commerce, eCommerce is growing 23% year-over-year), businesses of all sizes ultimately must learn to separate themselves from competitors. The best way to do that is through improving customer engagement. Whether you have just set up an eCommerce business or have been running one for years, you might need to take a closer look at the quality of your customer engagement practices and eCommerce enhancement. The infographic below explains why eCommerce customer engagement is absolutely critical today and offers 10 effective ways to instantly improve it. The ideas could be successfully applied to both B2C and B2B sectors.
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Shopping Cart Abandonment: Why It Happens And How To Prevent It (Infographic)
For many years shopping cart abandonment has been a huge problem for eCommerce business owners. According to the Baymard Institute, the average documented online shopping cart abandonment rate is 68.53%, which is an outrageous statistics. To put it simpler, nearly 70 out of 100 people leave your website without completing their purchase! While there are many reasons online shoppers abandon their carts that you have little or no influence over, such as comparison shopping, many of them can actually be prevented if you know what exactly to focus your efforts on. Those are mainly connected with how user-friendly and credible your website is.
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