Modern customer service is not a simple process of answering customer questions and solving their issues. First of all it is an essential part of any business operations that can make or break a business. Statistics shows that for 86% of consumers good customer service turns one-time clients into long-term brand champions. Providing a comprehensive customer education with your products or services while assisting your customers can help your company improve your customer service and bring it to the next level. When your customers have enough knowledge, they feel confident and do not bother your team with multiple questions. Thus it is important not only to provide good self service options, but also to train your customer service team to educate your customers while assisting them.
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