There are many talks around what companies should do to create happy customers. I suggest that we as customers share this responsibility with companies. To a great extent it is in our power to have positive customer experience wherever we go and whatever we purchase. So what should we do for that? If you observe your previous customer experience, you will probably agree with me that in general there are two reasons your happiness as a customer fails – either you are unhappy with the product that you have purchased, or you are unhappy with the service the company provided to you. There are remedies for each type of failure. By paying attention to a few things below, you can minimize the risk of ending up an unhappy customer.
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