According to http://baymard.com statistics 67.44% of online shopping carts on average are abandoned by users. While this figure is very shocking, if we look at it from the bright side it is actually a large opportunity to convert more leads and increase sales by the same percentage without attracting additional traffic to your website. Wouldn’t you enjoy seeing your sales going up by 67.44%, especially in anticipation of the coming holiday season? There are different tools and methods which can help you deal with the problem of abandoned shopping carts, but a good way to start is to understand what factors trigger it in the first place.
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