In today’s online business world omnipresence seems to have become a trend. Take social media for example – everybody’s trying to maintain their presence on every social platform out there, huffing and puffing, but still persecuting, because of the general belief that it is something that just has to be done. Many people take the same approach to live chat. They think, if I bought it, I have to make it run 24/7. The truth is you don’t have to do it. You only need to do what is right for you and what is doable. What brings benefits to somebody else may bring only damage to your business if attempted with limited resource or mismanaged. Let’s take a closer look at this situation: if you don’t operate your live chat 24/7, does that create any problem for the customer? Imagine yourself in the place of a customer, would that be a problem for you? I think the obvious answer here is “no”. If you know there is a time you can reach a company and solve your questions, the lack of 24/7 support does not become an issue.
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