No matter the industry or the size of your business, great customer service usually comes down to reducing the effort customers have to make in order to get their questions answered and problems resolved. Live Chat has actually become one of the most effective customer service channels that allows businesses to provide that instant online support with minimal customer effort required. When considering to implement live support chat a common question business owners ask is: ‘Will our customers use it?’ A recent Software Advice survey proves that the answer to this question is ‘yes’: 56 % of respondents report using live chat at least once while over one-third (39 %) say they have used it more than once. At that, live chat is more popular with younger generations (aged 18 to 34) who prefer using it to get answers to simple queries and questions they have while shopping online.
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