Proactive communication is an important part of customer service. It helps to facilitate the customer journey and inspires customers to stay loyal to the company. CEB Global study found that for every ten customers who have a high-effort service experience, nine will become disloyal and eight will say something negative about your brand to others. What other benefits does proactive communication bring to a business?
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How to Deliver Proactive Customer Service
According to the Forrester Report, Navigate The Future Of Customer Service In 2014, the growing importance of proactive customer service is one of the top trends for customer service in 2014, higlighting demand for proactive customer engagement and shift in customer knowledge management model from purely reactive to giving advice. Are You Ready To Take It On? Customer expectations continue to rise, and in order to address this challenge companies need to develop new strategies and implement innovative technologies in proactive customer service. Are you looking for creative ways to make the shift to a more engaging customer support? In this article we’ll share some tips for strengthening and expanding customer relationships through proactive approach.
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