For many companies, the ability to communicate with customers in different languages is required to process orders, assist customers with issues, or conduct sales. It is a known fact that multilingual support staff requires additional costs, and not all businesses can afford this. However, while chatting with customers, it is possible to use real-time translation, which will help translate messages automatically and show customers your responses in their language. Though real-time translation may not be accurate, it has more advantages than disadvantages: Instant communication with customers all over the globe. Cost efficiency. You do not need to hire a multilingual team to assist your customers. Continuous improvement. The technology does not stay in one place, the database is regularly updated, and the quality of translation improves.
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