Being successful in any business is about constantly doing the right things and avoiding costly mistakes. While numerous factors are responsible for success, providing outstanding customer service that is beyond industry standards is a surefire way to grow. Especially for small businesses that mostly rely on repeat customers, word-of-mouth and referrals. Unfortunately, a huge number of small business owners refuse to take customer service seriously and keep making the same mistakes again and again. Most of them are fixable and avoidable with a smarter customer service strategy. Here’s the most common of them.
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