Have you ever tried stepping into your customer’s shoes and asking yourself, ‘if I am doing some shopping online, would I appreciate someone available to help me? Why and when would you click to chat with the seller?’ Why asking that question in the first place? Not to enjoy a little role play, nah, although all of us no doubt occasionally find ourselves in that crucial to economy role of a shopper. Placing yourself in the position of your customer is the best way to understand their needs, their behavior and their expectations.
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