Live chat, being popular as it is in the land of the internet, with virtually every website flipping “hi, how may I help you” screen at you, is no doubt a great communication tool. Many businesses have grown to appreciate its immense interactivity and value for customer service. Few however realize that live chat is much more than just another customer support hotline and many tend to overlook the powers hidden within the monitoring and analytical capabilities that come in pack with live chat. The fact is, live chat is truly a powerful tool, which not only helps you bring your customer service to the next level, but can also help you solve real challenges that any e-commerce business is bound to face.
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