Over the last few years as more people got more comfortable with and more used to online communication, live chat has grown in popularity as a professional business tool. A recent Software Advice survey shows that over a half (56 percent) of respondents have used live chat at least once to ask a question on a company’s website while a little less than half (49% percent) prefer live chat for online-shopping questions to other communication tools. Many new websites try to install the live chat support software and utilize it. Some, however, leave disappointed. One of the most common feedback comments we receive from customers who decide to stop providing the service on their website is “our audience is not using the tool, the engagement is not sufficient to justify the expense”.
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